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Data and Behavior Change: Is Seeing Believing, and is That Enough?

SB'13 Audio

How do we drive behavior change by enabling easy digestion of one's consumption behavior, or the context of one's social circles? What hard evidence do we have that 'recently liberated,' easily accessible data in energy use, water use, nutrition, and life/work satisfaction is changing behavior? What have we learned about user/consumer reactions to different types of data visualization and what advice do respective solution providers have for brands entering their own data transparency journeys aiming to attract or change customers, employees and other stakeholders?

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