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Green and Brown: What America's Changing Demographics Mean for Brands of the Future

SB'13 Audio

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What evidence is there to suggest that Latino consumers can be a powerful force in driving revenue for environmentally and socially responsible products? What myths about Latinos have been serving as roadblocks to tapping that consumer segment? What do brand, marketing and communications executives need to know to reach Latinos with news of innovation for sustainability, and respective sales?

Graciela Tiscareño-Sato, Author of Latinnovating: Green American Jobs and the Latinos Creating Them, and Nayelli Gonzalez, former senior strategist at Saatchi & Saatchi S, share the cream of extensive research they have both done in attempts to answer these questions.

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Brands