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Handprinting: The Art and Science of Quantifying Positive Impacts

Handprinting refers to quantifying the positive consequence of a company or organization, its products or services and how it relates with all its stakeholders. The goal for an organization that engages in measuring its handprint isn't simply to minimize its negative impact, but to maximize its positive influence while enhancing operational efficiency and profitability, and to pursue net-positive sustainability in which its handprint exceeds its footprint. In this session, SHINE's Gregory Norris, Owens Corning's Gale Tedhams and the World Resource Institute's Laura Draucker give us a crash course on reimagining how a brand measures the success of its sustainability initiatives.
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