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Making Sustainability Unavoidable in Product Development Decisions: A Systems Approach

This session presents a systems approach to aligning product strategy, brand strategy and sustainability goals – integrating sustainability in product development decisions as an organic part of prioritizing which new products, features, functions, packaging improvements, or services will be brought to market. Join for a look at a software tool called Brand Impact Analysis (with integrated sustainability scoring) that automates analytics across customer, competitor, resource allocation and sustainability considerations to drive consensus and clarity on product development priorities.
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Brands