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Natural Capitalism: Creating the Next Industrial Revolution, by Paul Hawken, Amory Lovins and Hunter Lovins

This groundbreaking book reveals how today's global businesses can be both environmentally responsible and highly profitable. In Natural Capitalism the authors describe the global economy as being dependent on natural resources and ecosystem services that nature provides. Natural Capitalism is a critique of traditional "Industrial Capitalism", saying that the traditional system of capitalism "does not fully conform to its own accounting principles. It liquidates its capital and calls it income. It neglects to assign any value to the largest stocks of capital it employs - the natural resources and living systems, as well as the social and cultural systems that are the basis of human capital."


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