Search the Sustainable Brands Library

True Story: How to Combine Story and Action to Transform Your Business by Ty Montague

In True Story: How to Combine Story and Action to Transform Your Business, author and former ad man Ty Montague dissects the importance of "storydoing," a new term coined by him, and inspires us to look at brand strategy and communications through this new lens. "Storydoing" companies put their brand stories at the center of their business, augment the stories with visible consumer-facing actions, and thus perform better than mere storytellers. Telling a powerful and motivating brand story through actions is an art, and it requires being on a genuine mission to make big positive changes in the world.


Related Content:

 

  Sign up for SB Newsletters
Get the latest personalized news, tools, and virtual media on a wide range of sustainable business topics in your inbox.

 

User login

GET THE LATEST NEWS SENT TO YOUR INBOX

 

Click a term to initiate a search.

Media Type

Brands