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The Breakthrough Challenge: 10 Ways to Connect Today's Profits With Tomorrow's Bottom Line, by John Elkington, Jochen Zeitz, Sir Richard Branson

The Breakthrough Challenge is both an inspiring call to action and a guide for sustainable transformation. As founding advisors and members of The B Team, John Elkington and Jochen Zeitz map out an agenda for change. The most important goal for businesses must be redefining the bottom line to account for true long–term costs throughout the supply chain. To achieve this, leaders must rethink everything: what counts on balance sheets, how to incentivize performance, who does what in the C–suite, and even what inspires us on a daily basis.

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