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The Zeronauts: Breaking the Sustainability Barrier, by John Elkington

In this book, John Elkington introduces the Zeronauts – a new breed of innovator, determined to drive problems such as carbon, waste, toxics, and poverty to zero – as well as creating the first Zeronaut Roll of Honor, spotlighting 50 pioneers in the field of zero. Zeronauts are innovating in an astonishing range of areas, tackling hugely diverse economic, social, environmental, and governance challenges. To give a sense of progress, the book zeroes in on five key challenges (the 5Ps): population growth, pandemics, poverty, pollution, and proliferation.



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