Search the Sustainable Brands Library

Igniting Inspiration: A Persuasion Manual for Visionaries, by John Marshall Roberts

In this provocative book, communication expert John Marshall Roberts exposes the hidden dynamics of inspiration. In so doing, he unveils a bold new paradigm for creating inspirational media and messaging called Worldview Thinking. A seamless blend of systems theory, developmental psychology, and common sense, this new framework allows socially conscious people-marketers, business leaders, and activists-to design messages that systematically overcome cynicism and inspire others to act. This book is a thoughtful call to arms for a new generation of forward-thinking leaders who are determined to achieve personal success and fulfillment while also making the world a better place.

Related Content:

 

  Sign up for SB Newsletters
Get the latest personalized news, tools, and virtual media on a wide range of sustainable business topics in your inbox.

 

User login

GET THE LATEST NEWS SENT TO YOUR INBOX

 

Click a term to initiate a search.

Media Type

Brands