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Measuring Meaning: The Evolution of Brand Value and What to Do About It


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Denise discusses methodology and results behind Havas Media’s Meaningful Brand Index, with an eye toward the types of product innovation and stakeholder engagement that can make brands more meaningful in the eyes of consumers overnight.

Tune in to find out what discoveries about individual and collective well being are driving the definition and applications of a ‘meaningful brand,’ how it differs from a functional or aspirational brand, and how meaningful brands have outperformed the stock market by 120% recently.

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Brands