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The Shifting Landscape of Consumer Values and Implications for your Brand's Future


THIS IS PART OF THE TOP 12 CONSUMER INSIGHTS COLLECTION
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Chip Walker of Y&R New York describes the growing ‘spend-shift’ from mindless consumption towards mindful purchases.

Chip works closely with thought leader John Gerzema, author of Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live and The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future, and takes us through up-to-date insights based on research behind those two books, as well as relevant developments since they were published.

He points out we are seeing a marked change in the contract between brands and consumers, from a winner–takes–all masculine approach towards the feminine values of greater&nbsp empathy, respect and imbued meaning.

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