Search the Sustainable Brands Library

Fiat 500e: Environmentally Sexy

THIS IS PART OF THE COLLECTION: TOP AD CREATIVE
[Click to expand full collection]

Everyone knows that sex sells, all things Italian exude sex appeal, and there's something attractive about passionate environmentalists, so when Fiat wanted to launch its newest all-electric 500e model in the States, the brand went all in with its Environmentally Sexy campaign. The campaign hopes to capitalize on the convergence of all three trends to make the eco-friendly vehicle irresistible. In addition to a number of sexy commercials, the website also features a dating-style match-maker which pairs individuals with their perfect mate, a new 500e.

  Sign up for SB Newsletters
Get the latest personalized news, tools, and virtual media on a wide range of sustainable business topics in your inbox.

 

User login

GET THE LATEST NEWS SENT TO YOUR INBOX

 

Click a term to initiate a search.

Media Type

Brands