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Demonstrating and Communicating the Business Case for Sustainability: A How-to Guide to Calculating the ROI of Sustainability in Seven Key Areas

THIS IS PART OF THE COLLECTION: TOP 15 TOOLS AND TRENDS TO REIMAGINING BUSINESS MODELS, STRATEGY, AND ROI
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Business leaders are paid to focus on the bottom-line, and they should. They acknowledge that environmental and social concerns deserve attention, but not at the expense of company profit. Surprisingly, many companies are discovering that they can enhance their competitive positioning by behaving more responsibly. Based on Bob's latest book, The New Sustainability Advantage, this presentation repositions smart, innovative sustainability strategies as a means to achieving existing company goals, rather than a separate imperative to worry about. Bob applies business and leadership development experience from his 34-year career at IBM Canada to show how sustainability strategies can increase revenue, save expenses, avoid impending risks, and enhance brand value, resulting in profit improvements of 51% to 81% within three to five years for a typical company. That is, smart sustainability strategies help companies survive the economic downturn, while positioning them to thrive in the new economy.

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