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Finding the Common Thread in a Complex Consumer Landscape

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This eclectic panel of journalists, an architect, a cattle rancher and a stay-at-home mom captivate the Sustainable Brands audience with a discussion on “Finding the Common Thread in a Complex Consumer Landscape.”

Bryan Welch, publisher of Mother Earth News, Natural Home & Garden, Utne Reader and other media brands, and author of Beautiful and Abundant: Building the World We Want, points out that while the news industry has seen a marked decline in recent years, Mother Earth News has almost doubled its newsstand sales over the same period. Fascinatingly, the publication’s readership includes both people identifying as very liberal and others describing themselves as very conservative. This discussion aims to unmask what the two groups have in common when it comes to sustainability and the environment.

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