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Green My Parents: A Contract for Families to Save Money AND Do Good

Traditional media doesn't take kids seriously. Green media is worse. It slaps green onto an existing brand or celebrity by telling kids to "recycle" or "save energy." Nevertheless, kids today understand more than in any other generation the impact we as humans can and do have on our eco-system. This $100m campaign demonstrates that kids, even before they can have a real job, can, and want to do the work of sustainability at home. Listen to Tom Feegel and Jordan Howard describe their mission, values, and why it makes rational sense. Just as young people enforce wearing seat-belts and not smoking, the campaign is providing kids a fun, meaningful way to practice sustainability in the home based on saving families money, and points to the next generation as a new market for more eco-friendly products and services.

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