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The Many Consumer Faces of Trash as Treasure

Terracycle CEO Tom Szaky told the SB’13 crowd that much of the consuming we do is based more on want than need, which results in five billion tons of waste each year. One way to reduce waste is to increase demand for it by finding innovative alternative uses for otherwise discarded products and materials. To this end, Szaky said TerraCycle challenged itself to make its office out of 100 percent recycled materials (except for computers). “It’s not that people don’t want to do something, it’s that they need the opportunity to do something,” Szaky said, and went on to say he has found recycling to be a powerful motivator towards innovation.

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