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Marks and Spencer's Consumer Education & Empowerment Strategy - Mike Barry

In 2007, UK retailer Marks and Spencer embarked on an industry leading, five-year, 100-point 'eco' plan to tackle some of the biggest challenges facing business and our world. They have made enormous progress on their 5 core goals: Become carbon neutral, send no waste to landfill, extend sustainable sourcing, help improve the lives of people in their supply chain and help customers and employees live a healthier lifestyle. Watch Marks and Spencer's Head of Sustainable Business, Mike Barry, as he shares some of the exemplary communications work that M&S is doing to engage their customers in the success of “Plan A” and discusses how these efforts are helping create deeper brand affinity.

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