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Millennials and Consumption

America’s newest generation – the Millennials – is currently making their passage into adulthood. They are confident, connected, open to change, and consider themselves as having more power in the role of consumer than as voter. But who are they? How are they different? And, how might they reshape our economy towards a sustainable future?

Erin Schrode Erin Schrode, co-founder of Teens Turning Green, shares the behaviors, values and opinions of today’s teens and twenty-somethings in this Sustainable Brands 2011 video. She provides insight into how Millennials make decisions, how they seek out and receive information, how they share knowledge, and most importantly, how they consume. Not surprising, Millennials are enthusiastic about recent technology and communications advances and are highly accepting of social networks and the barrage of multi-media messaging. Hear how environmentalism is of top concern for teens and why Millennials invite brands to connect and engage with them via social media.

Teens Turning Green is a student led movement devoted to education and advocacy around environmentally and socially responsible choices for individuals, schools, and communities. Co-founded in 2005 by Erin Schrode, it seeks to raise awareness of exposure to toxic substances, encourage behavior change towards better options, and promote global sustainability.


So glad to be sharing this video of one of the top rated SB'11 presentations by this very articulate young woman. Some brand leaders questioned how representative Erin is of her generation -- whether her views universally represent the MO of most her age in terms of their demand and proclivity to support authentic, transparent brands.

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