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You Are Where You Work: Making the Most of Your Office as Brand

The name of the game for sustainable brand leaders is transparency, authenticity and integrity, meaning the degree to which your values are reflected in everything you do. In the same way your home communicates a good deal about who you are, your office also offers a multitude of opportunity for you to reflect your brand values in powerful ways. By taking a look at your built environment and the policies and technologies you employ to reduce environmental impact and increase positive social impact you can deliver both tangible bottom line and intangible brand benefit to your business. This session will inspire you to do just that. Listen in as Lewis Perkins, Kirsten Ritchie of Gensler, Danielle Bricker of Yahoo!, and Tom Thomas of Mohawk Industries share and discuss photos from their workplaces, and the cultural practices that make them lively and fun.

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