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The Path Ahead: How One Company is Galvanizing Millions

On the heels of their historic #OptOutside movement, REI launched "The Path Ahead" which captures thinking that centers around societal progress on human relationship with outdoors and nature. Outlining 8 macro trends that impact the future of society, Alex Thompson will present each trend as a call to action: what happens if we as a global brand community do nothing, and in contrast, what can happen if we do something.

 

Alex Thompson, Vice President, Brand Stewardship & Impact, REI

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