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Tackling Systemic Problems and Shifting Entire Product Categories through Multi-Layer Business Model Innovation - Daniel Vennard, Mars

Daniel Vennard, Global Sustainability Director for Brands at Mars, will reveal a new methodology for tackling systemic problems and shifting entire product categories through strategic business model innovation. The research effort that is driving the content of this talk brings together top-notch consumer insights, business strategy and marketing savvy for a thorough analysis of certain key issues in the global food system. Attend this session to find out what the issues in question are, how they can be resolved through next-level business model innovation, and how to position your brand to benefit from the resulting market disruption.

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