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Communicating Sustainability at a Brand Level: A Close Look at 15 Global FMCG Leaders


This presentation will launch the results of a new study exploring the online communication strategies of the 17 biggest fast-moving consumer goods multinationals and 162 of their best performing and most important individual brands. The 162 brands in question have nearly 586 million Facebook fans in total, and 237 million of those fans have received updates about sustainability or CSR in the last six months. Will a deeper look into the stats provide a happy ending to this promising beginning, or does it tell a different story? Join us and be the first to find out.

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Brands