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In Search of More Good: How and Why “Getting the Frame Right” is Essential in Design for the Good Life

For over two decades, sustainable design guru William McDonough has led the charge, together with his colleagues, teams and collaborators in calling for the need and opportunity for us collectively to redesign the way everything in the world is made. At SB’17 Detroit, which focused on how to redefine, redesign and deliver a good life that works for all children of all time, McDonough challenged the community of business leaders to hold on principle sacred in every design brief going forward and explained why it is key to fully enable and energize the pivot we are in the midst of for success.

William McDonough, Founding Principal, McDonough Innovation

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