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AXE "Showerpooling" campaign to promote water conservation

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AXE created the "Showerpooling" campaign to promote water conservation by providing a fun and easy technique to save water: showering together. AXE estimates that if everyone showered with one other person for a year, it would save 29 trillion gallons of water. The campaign includes the video messaging as well as a Facebook tool to pair up potential and willing showerpoolers.

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