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Chipotle: Back to the Start

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Chipotle's "Back to the Start" short illustrates a farmer's struggle with his conscience and conventional agriculture. The short, with music by Willie Nelson, features a farmer developing and expanding his operations to include more industrial equipment and practices, but ultimately opting to revert his farm back to simpler practices. The video is part of Chipotle's effort to communicate its commitment to Food with Integrity.

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