Search the Sustainable Brands Library

Cone Communications Trend Tracker: CONSUMERS TAKE RESPONSIBILITY FOR “GREEN” ACTIONS BUT AREN’T FOLLOWING THROUGH

ACCOUNTABILITY VERSUS ACTION

Even as “green” becomes increasingly top of mind, Americans still struggle with their role in the lifecycle of products with an environmental benefit. Nine-in-10 said they believe it’s their responsibility to properly use and dispose of these products, but action isn’t aligning with intent:

• Only 30% say they often use products in a way that achieves the intended environmental benefit

42% say they dispose of products in a way that fulfills the intended environmental benefit 

  Sign up for SB Newsletters
Get the latest personalized news, tools, and virtual media on a wide range of sustainable business topics in your inbox.

 

User login

GET THE LATEST NEWS SENT TO YOUR INBOX

 

Click a term to initiate a search.

Media Type

Brands