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State of Green Business 2011

There’s a school of thought that says, in effect, it isn’t easy being green even in a good economy. If that’s true, sustainable business activities should pretty much have driven off a cliff during the Great Recession. But the opposite seems to have happened. Indeed, a dramatic shift is occurring in business: Companies are thinking bigger and longer term about sustainability — a sea change from their otherwise notoriously incremental, short-term mindset. And even during these challenging economic times, many have doubled down on their sustainability activities and commitments.

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