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[Infographic] What Generation Z-ers Think of Business and Sustainability

Generation Z — children and young adults born since 1995 — is just beginning to produce today’s voters, shoppers, workers and parents. What are the chances that this generation, which has grown up amid the constant hum of social issues and environmental causes, is the one that steps up to address sustainability concerns seriously? It’s still early days, but for those who worry that the social and environmental problems facing the world are insurmountable, this young generation does offer reasons to hope — as well as opportunities to brands who can embrace sustainability authentically.

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