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Best Practices in Integrating Sustainability into the Product Design Process

In most cases, the ultimate sustainability of a brand, and therefore its flexibility to adopt a chosen market positioning and support communicated claims, is baked in during the design process. The reality is, doing so effectively requires a raft of new expertise that often is housed in various places external to the design team. This session (hear audio here) reviews tried and tested methods for building sustainable design thinking into your organization.

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Brands