Search the Sustainable Brands Library

Big Data to the Rescue: New Tools for Visualizing Complexity

Any decision-maker running a company, NGO, investment fund or brand is making strategic business decisions in an ever more complex operating environment. Where is water shortage and issue, what’s happening with global supply of the commodities I need to run my business, what’s happening with global labor migration and pay scales, what are consumers talking about, responding to at the moment? Understanding these and other rapidly shifting business and brand dynamics on the fly is becoming a competitive necessity. The fact that more tools are coming to market to help suggests not only new paths to competitive knowledge, but also portends hope for our ability to respond more quickly – and hopefully more collaboratively with the increasingly complex problems we face as a global society. Here’s just one example of what today’s new tools can deliver to help us with smarter decision-making to drive revolutionary shift.

  Sign up for SB Newsletters
Get the latest personalized news, tools, and virtual media on a wide range of sustainable business topics in your inbox.


User login



Click a term to initiate a search.

Media Type