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I Had a Dream the Size of Wales

Jane Davidson of the University of Wales explored what it takes to brand an entire country as “sustainable” and what role legislation might play in offering an attraction to companies with similar philosophies to settle there and contribute towards a new kind of delivery. One key attribute of this legislation would be to create a level playing field and an opportunity to market products and services in an entirely different way. After all, why wouldn’t you want to do business with the first country in the world to legislate in favor of the SDGs. As the UN said at the time of the Act’s passing into law in 2015, ‘what Wales does today, the world will need to do tomorrow’.

Jane Davidson, University of Wales

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