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Lessons for Brands from the Researchers Who Exposed the VW Emissions Scandal

Dan Carder led the research team that revealed that Volkswagen (VW) was cheating emissions tests – a revelation that earned Mr. Carder the recognition of being named one of Time Magazine’s 100 most influential people in the world for 2016. This talk will trace the origins of the VW emissions scandal, analyze the costly mistakes VW made along the way and share critical lessons for brands of all industries.

 

Dan CarderDirector, Center for Alternative Fuels, Engines and EmissionsWest Virginia University

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