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How Climate Change Created Max Burger’s Most Profitable Product Launch Since 1968

Max Burger is one of the most successful food chains in Europe and are rapidly expanding their reach. The secret to their continuing success? Kaj explained Max Burgers’ efforts in creating a tasty, satisfying burger that caters to consumers values and concerns about the planet. We learned about the successful marketing efforts that Max Burgers has engaged in to educate, convince and convert consumers about the benefits of low-impact plant-based burgers and how these learnings can be applied to a wide range of industry sectors.

Kaj Török, Max Burger

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