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Happiness Surveys as a Key to Uncovering Material Drivers of Well-Being

In a quest for reliable indicators of individual and organizational well-being, the last few years have seen a surge in research on happiness - its drivers, its relations to material possessions and money, and its impacts on health and work. An increasingly influential global group of economists, psychologists, marketers, designers and government officials are busy refining existing formulas for measuring and predicting happiness. Some leading countries and businesses already publish national happiness statistics in parallel to economic figures for a more complete assessment of prosperity. This presentation helps answer the question "So what?" as you consider what goals to set and measures to adopt in your quest for a more sustainable business, and digs into the design of surveys used to produce happiness statistics, comparing traditional short-form surveys with longer ones studying multiple dimensions of happiness, with potential applications in any community or company.

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