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A Beer with Purpose: A Look Behind The Scenes of a 360 Sustainability Marketing Program

Today’s consumers have evolved and their values have shifted. Brands that are willing to listen and respond to these values have the most opportunity for differentiation and growth. Coors Light has recently put together a comprehensive consumer facing sustainability platform that is in full alignment with the brand’s purpose. Sustainability is ingrained in Coors Light’s heritage, but few know the story of how the company pioneered the recyclable aluminum can in 1959 and started a recycling revolution. This summer, Coors Light will launch EveryOneCan – a 360-degree campaign that shows how sustainability is the foundation of the brand’s past and the path to the future. Take a look behind the scenes on how the campaign will come to life, from TV to digital storytelling and in stadiums, retail stores and bars across the country.

Kim Marotta, Global Senior Director Corporate Responsibility, Molson Coors

Omar Mitchell, Vice President, Corporate Social Responsibility, National Hockey League

Jessica Benchetrit, Associate Marketing Manager, MillerCoors

Michael Waas, Global Vice President, Brand Partnerships, TerraCycle

Talia Arbit, Manager, Global Brand + Corporate Communications, Sustainable Brands

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