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Language as a Virus: Why a Sustainability Story Spreads, or Doesn’t - Betsy Henning, AHA!

Betsy Henning, CEO & Founder of AHA!, will guide the audience through an analysis of how and why a sustainability story spreads, or doesn’t. Recognizing that language can unite or divide us, that messages can spread like a virus, or not, this workshop will explore the “landscape” of language – including verbal, visual, oral, and interactive – to show how unique communication can create competitive advantage and teach attendees to looks for signs of effective, or ineffective, sustainability communication.

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