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Aligning the UN Sustainable Development Goals with Brand Strategy, Innovation, Employee Engagement, and Goal-setting

This session will focus on adopting and aligning the UN Sustainable Development Goals (SDGs) with brand strategy, product and service innovation, employee engagement, and corporate sustainability goal-setting. Join and catch up with the leading edge by capturing the collective pool of experience of a handful of sophisticated brands, each of which has already embarked on an SDG-driven journey. The intention is to present a diverse set of SDG-enabled brand actions and then launch into thoughtful discussion around other strategies and tactics that might help the Sustainable Brands community make the best of contributing to the SDGs while deriving business and brand value in the process.

Bill Baue, CO-Founder, SUSTAINABILITY CONTEXT GROUP

Jonathan Atwood, VP, Sustainability & Corporate Communications, UNILEVER

Claus Stig Pedersen, Sr. Director, Head Of Corporate Sustainability, NOVOZYMES

Charlene Wall-Warren, Director, Sustainability, BASF

Maureen Sertich, Sustainability Lead North America, WHIRLPOOL

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Brands