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How to Advance toward a Sufficiency Economy

The Sufficiency Economy is a national development philosophy introduced by King Bhumibol Adulyadej of Thailand through his royal remarks over the past few decades, and it is well recognized by UNESCO as one of the best approaches toward sustainable development. It’s based on putting moderation and balance at the center of development strategy, emphasizing the Buddhist concept of ‘the middle path’ as a leading principle for appropriate conduct of people, businesses and government at all levels. Prepare for a thought-provoking and inspiring vision by one of the leading global experts on sufficiency economy thinking and see how this Sufficiency Economy Philosophy can relate to branding and marketing.

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