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A New Methodology for Measuring Social Good through Return on Purpose and Amount of Social Capital Created

Measuring the social value created by an initiative has been a black box to too many for too long. Attempts at capturing social good have included scorecards and other box-ticking exercises, which neither capture the full range of social benefits or costs nor enable comparisons across initiatives. The inability to provide decision-makers a holistic view of the good they are achieving has been the biggest obstacle to growing and scaling investments in that direction. To fill this gap and bring the transformative power of big data and big insights to social good programs, thought leaders have teamed up to create the ProSocial Valuation methodology. Learn what steps are involved and how this methodology applies the concepts of Return on Purpose and Amount of Social Capital Created to express social value.


Lesa Ukman, Founder, Prosocial Valuation Service

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