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Envisioning "The Good Life": A New Visual Language for Sustainability

If brands are to redefine “The Good Life”, and make it attractive for businesses and consumers, it needs to be visually compelling. Brands need a way of representing and illustrating sustainability issues and sustainable lifestyles without falling back on tired, lack-luster clichés that don’t resonate. In this workshop, attendees explored the visual language their brand uses to depict sustainability and “The Good Life”, using research-based principles developed by Radley Yeldar.

Radley Yeldar is conducting quantitative/qualitative research on the visual language of sustainability to uncover a better way of communicating sustainability through photography and graphic design. The insights from this research will inform a playbook of ‘how to’ principles that anyone can use to create engaging communications around sustainability themes. These session notes will help individuals better visualize and articulate sustainability in their campaigns, reports and other communications.

Emily Jeffrey-Barrett, Radley Yeldar, Oliver Burch, Radley Yeldar

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