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Making Supply Chain Innovation Compelling: A Visual Design and Storytelling Strategy in Action

When you say the words “supply chain sustainability data” do eyes start to glaze over? You know it’s important, but how to do you get the attention of your senior executives and other key audiences? Through compelling design and visual storytelling, you can help key decision-makers better understand why metrics and research are important in tackling climate change, optimizing water usage, and cutting down deforestation. Based on the The Sustainability Consortium’s recent, Impact Report: Greening Global Supply Chains, session attendees will learn how storytelling can help highlight key data and compel action, be able to model an effective visual communication strategy for depicting the science and complexity of product supply chains behind the products on their shelves, and discover how leading consumer products companies are sharing their sustainability story.

Ben Pawsey, Creative Director, Thread

Erika Ferrin, Director of Marketing, Communication and Development, The Sustainability Consortium

John Kester III, Research Associate, The Sustainability Consortium

Charlene Wall-Warren, Director, Sustainability, BASF

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