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The Business of Planting Trees: A Growing Investment Opportunity

Restoring degraded land is not only good for the planet, it’s also a good investment opportunity. Through the analysis of 140 restoration-focused businesses in eight countries, this report from the World Resources Institute and the Nature Conservancy shows that the economic benefits of restoring land are estimated at $84 billion per year and deliver a range of financial returns.

This new emerging “restoration economy” represents a wide range of business models that not only bring economic and financial benefits but also co-benefits such as clean water, sustainable agriculture and functioning ecosystems. Reforestation also provides the single largest potential for storing carbon of any land-based natural climate solution. However, there is still a $300 billion shortfall in funding for restoration needed to achieve these outcomes at scale.

The Business of Planting Trees highlights four promising investment themes — technology, consumer products, project management and commercial forestry and explores how for-profit companies and impact investors can begin to close the financial gap while also turning a profit.

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