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SB '12 Interview - Jeff Walter on HP's "Lorax" sustainability campaign

This interview is from the Sustainable Brands '12 conference in San Diego, CA - June 4-7, 2012. Jeff Walter, HP's Manager of IPG Environmental Sustainability, talks about HP's collaboration with Universal Studios, the movie "The Lorax". This partnership focused on individuals' ability to act sustainably specifically through their printing habits.

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