Search the Sustainable Brands Library

Recycling Matters: Here Is What Is Being Done to Keep It That Way

What is recycling and why does it matter? Recycling, for many consumers, is the iconic sustainable behavior. But, if you've read the headlines, recycling is in trouble. The good news is that big brands and companies are partnering up to fix it.

The Recycling Partnership (TRP) works across the country to bring recycling to those that don't have it and improve it for those that do. This webinar will overview the national recycling landscape – highlighting challenges and opportunities for Americans that don't have the same level of access to recycling as they do to trash. The webinar will also show the hard work that is happening around the country to clean up contamination in the recycling system and how TRP is working with hundreds of communities to capture more, better recyclables across the country.

As Keurig Dr Pepper (KDP) creates a beverage company of the future, their combined size and scale provides a significant opportunity—and responsibility—to preserve and protect the environment and give back to society in the local and global communities they have offices, operations, suppliers, and consumers. During the webinar, KDP will share how insights from the recycling landscape have informed their partnerships, design for recyclability process, consumer education and product launch planning.

What You Will Learn

  • Reveal how recycling works for the 20,000 communities and municipalities across the U.S.(and how it doesn’t)
  • Show how brands are able to interact with community sustainability goals through recycling
  • Learn about why communities recycle and how to get them to recycle more
  • Learn how to work with other brands/companies in a pre-competitive space

Useful Links:

  Sign up for SB Newsletters
Get the latest personalized news, tools, and virtual media on a wide range of sustainable business topics in your inbox.


User login



Click a term to initiate a search.

Media Type