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Language Is A Virus: Why A Sustainability Story Spreads, Or Doesn't

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Pamela Fiehn, Senior Creative Director and chief creative force behind AHA’s CR work, will reveal how language has the power to help a sustainability story spread, or keep it from reaching anyone. What can you do to take advantage of specific words, vocal and visual cues, and body language? What are the common mistakes you can easily avoid? How can you tap into your company’s brand purpose as a springboard to create an ownable, powerful sustainability language that’s unique to your organization? This webinar will shape how you think about your sustainability messaging in 2017, show you how to use language to your advantage, and give you tips and tools to start using immediately.

What You Will Learn:

  • Insight into how the seven deadly sins of sustainability communications may be causing people to tune you out
  • Breakthrough tips on using language to your advantage
  • Which brands are getting it right and how they are creating their own brand-infused language of sustainability


  • Pamela Fiehn, Senior Creative Director, AHA

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