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The Future of Textiles: Creating Sustainable Fashion Through Cradle to Cradle Design — A Fireside Chat with William McDonough

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In 2002, William McDonough and Michael Braungart launched the design framework known as “Cradle to Cradle” in their seminal book of the same name, challenging the notion that human industry must inevitably damage the natural world. Since then, the ideology has taken root around the world (and McDonough and Braungart took it a step further in 2013’s The Upcycle), and expanded to inform the principles of a circular economy – applicable to all industrial products, services and processes in existence.

As the potential implications of a shift to circular models continues to dominate the business conversation, one of the founders of the ideology has decided it’s time to uplevel the conversation on upcycling.

Join us for a series of Sustainable Brands “fireside chats” with William McDonough, where the visionary architect and designer discusses the pivotal role of Cradle to Cradle thinking in the marketplace, along with case studies, applications, misconceptions and new developments in the field.

Bill has invited the Sustainable Brands community to join the discussion, to pool our collective creativity and ingenuity to help move the conversation – and implementation – to the next level, so we invite you to submit questions to help us frame our next discussion with Bill.

What You Will Learn:

  • How applying the Cradle to Cradle design methodology can eliminate the myriad social and environmental issues rampant in fashion - what has been called the second-most polluting industry in the world
  • Continuing innovation in the improvement of textiles


  • William McDonough, Architect, Designer, Thought Leader and Author, Cradle to Cradle and The Upcycle
View Part 1 of our series of 'fireside chats' with Bill McDonough, Upleveling the 'Circular' Conversation and Part 2, Designing a Sustainable World Through Commerce: Achieving the SDGs Through Cradle to Cradle Design Sign up for our newsletters to be notified of and participate in the next session.
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