Search the Sustainable Brands Library

Meet the Aspirationals: Consumers and The Future of Sustainability

Since BBMG, GlobeScan and SustainAbility launched their Regeneration Consumer Study last November at Sustainable Brands London, there has been a fascinating global conversation about the Aspirationals, a new consumer segment that is in a powerful and potentially game-changing position with respect to the future of sustainable consumption.

As the largest consumer segment globally – particularly in Brazil, China, India, Germany, the United Kingdom and the United States – these style and social status-seeking consumers love to shop, and also feel a sense of responsibility to make purchases that are good both for the environment and for society.

What you will learn:

  • Sustainable Consumption – Consumer Beliefs and Behaviors
  • Barriers and Levers to Sustainable Purchasing
  • The Source of Trust
  • The Aspirationals: A New Market Segmentation
  • Implications and Opportunities for Sustainable Brands

The Regeneration Roadmap, discussed in this webinar, is a collaborative and multi-faceted initiative by GlobeScan and SustainAbility, is designed to engage the private sector in advancing sustainable development by improving sustainability strategy, increasing credibility and delivering results at greater speed and scale.

  Sign up for SB Newsletters
Get the latest personalized news, tools, and virtual media on a wide range of sustainable business topics in your inbox.


User login



Click a term to initiate a search.

Media Type