SB Corporate Member Meeting September 2013


Sustainable Brands Corporate Members are industry leaders united in search of the answer to one key question: How can brand(s) prosper while leading the way to a better future? Corporate Member meetings provide an opportunity for members to connect face-to-face in an intimate, small-group environment to share challenges, as well as discuss market-leading approaches to meeting sustainability, brand strategy and product innovation goals.

This is a private event for SB Corporate Members. To learn more about becoming a member or to attend this meeting, please contact Patrick McCartan, Director of Membership Development.

We held three member meetings during the fall of 2013, including this meeting hosted by SAP, which dove deeply into the progressive work being done by members on measuring new forms of sustainability-based business value. Included were guest speakers, member case studies, and Collaboratory round table working sessions.


September 24-25, 2013; University of Pennsylvania

Learn more about the New Metrics of Sustainable Business ConferenceThe New Metrics of Sustainable Business

Don't miss this 3rd annual conference bringing together the leading thinkers and practitioners looking at new forms of measuring sustainable business value. The conference will lay the basis for the deeper dive member discussions to take place on Thursday. As a Corporate Member, you get a 25% discount on passes to the conference. Read more and register at

Thursday, September 26th; SAP America

Even if you can't afford the time to attend the full New Metrics conference, please feel free to come to this member meeting focused on the topic. Together, we will discuss some key questions we are hearing from members and the broader SB community. Do bring examples of your best metrics, tools, processes and other assets to share with the group!

8.30am – Registration and Breakfast

Individual table introductions, and an opportunity to meet fellow members before the program and discussions kick off for the day.

Koann Skrzyniarz9.00am – Welcome

SAP Welcome by Deepak Krishnamurthy – Senior Vice President, Head of Corporate Strategy, SAP

Goal for the day: To offer some thought-starter content, and then tap the expertise in the room to help participants get smarter about their sustainability KPI’s, as well as the methods and tools being using to manage and communicate them.

Participant Introductions. Fine-tune agenda and agree on outcomes.

KoAnn Skrzyniarz, Founder/CEO, Sustainable Brands

9.45am - An Exceptional Case for Building Shared Value

Financial Returns to Stakeholder Capital: Tying Community Investment Back to the Balance Sheet -- Witold Henisz, Deloitte & Touche Professor of Management, The Wharton School

10.30am – Morning Break

10.45am – Assessing and Rating Sustainability Performance

A Look at a Proposed Gold-Standard Benchmark for Sustainability Performance -- Bob Willard, Thought Leader and Author, The New Sustainability Advantage

11.45pm - SAP Presentation and Building Tours

SAP LEED Platinum Building tour.

12.30pm - Lunch Break

1.30pm - Facilitated Discussion

What principles should we adhere to as we define and/or adopt our sustainability KPI’s? How do we want our work to be evaluated by external stakeholders, and how could we influence that? Where do we see the most compelling/cutting edge metrics being used, within our companies, and/or around us? What’s missing? Where do we need to ‘pop a level’ (i.e., understanding absolute environmental sustainability, incorporating the human element)?

2.30pm - Afternoon Break

3.00pm - Facilitated Discussion

Managing Data & Processes: What useful tools and processes are you using to help manage and communicate your metrics? Where are you struggling, and what help do you need? Are there assets in the room that could create shared value for the group, if pooled?

4.00pm - Synthesis, Next Steps

Report out and close by 5.00pm.

User login


8.30am - 5.30pm
Thursday, September 26, 2013
SAP America
3999 West Chester Pike
Newtown Square, PA
Departing Shuttle: From Hilton Inn, 7:45am & 8:15
Return shuttle: From SAP, 6:00pm
Hilton Inn at Penn
Sr. Mgr, Corporate Responsibility | Disney
Senior Manager | UPS
Sustainability Manager | Eastman
Sustainability Manager | Unilever
Global Sustainability Mktg. Dir. | J & J
Executive Director of Sustainability | Dell
Manager, Resource Optimization | GE
Senior Manager | Nissan North America
Exec Dir., Gbl. Branding & Mktg. | Eastman
Senior Vice President | SAP
Cocoa Sustainability Manager | MARS
Global Program Mgr., CSO | Coca-Cola
Sustainability Metrics Manager | BASF
Global Environmental Director | Diageo
ESG Data Manager | Novo Nordisk
Professor of Management | Wharton
Author, Speaker | Sustainability Advantage
Chief Impact Officer | Fair Trade USA

And more!