SB Corporate Member Meeting December 2013

SHIFTING CONSUMER DEMAND & BEHAVIOR

We hosted three member meetings in the fall, including this meeting hosted by L'Oreal, which dove deep into the progressive work and pressing questions around the topic of Shifting Consumer Demand and Behavior. Included were guest speakers, member case studies and Collaboratory round table working sessions on these important topics, as well as plenty of networking amongst members. Other meetings during the fall of 2013 took place in conjunction with Redefining Value: The New Metrics of Sustainable Business, hosted by SAP in Philadelphia on September 26th, and in conjunction with SB London, November 20 in London.

 

Sustainable Brands Corporate Members are industry leaders who are united in search of the answer to one key question: How can their brand(s) prosper while leading the way to a better future. In addition to gathering in person at the annual SB Conference and other SB events, the annual member meetings provide an opportunity for members to connect face-to-face in an intimate, small group environment to share challenges, as well as innovative solutions to meeting their goal to successfully field market leading better brands.

This was a private event for SB Corporate Members. To learn more about becoming a member or to attend this meeting, please contact Patrick McCartan, Director of Member Development.

 

Program

 

Wednesday, Dec 4, 2013; Hearst Tower - Hosted by L'Oreal


8:00 – Registration and Breakfast

Further opportunity to meet and get to know fellow members before the program and discussions kick off for the day.


Koann Skrzyniarz8:45 – Welcome, Introductions and Discussion Set-up



KoAnn Skrzyniarz, Founder/CEO, Sustainable Brands


9:15 – Sustainable Brand Success Stories: Case Review from Coke and Others

Fabiana Tomas Pellicciari, Business Unit Director, Sou Brand, Natura

Javier Rodriguez Merino, Group Sustainability Director, The Coca-Cola Company

Coleman Bigelow, Global Sustainability Marketing Director, Johnson & Johnson 


10:30 – Morning Break


11:00 – Getting Beneath the Surface of Consumer Sentiment & Behavior: Member Approaches to Consumer Insight Development

Daniel Vennard, Global Sustainability Director, MARS

Kate Heiny, Sustainability Sr Group Manager, Target Corporation

Lazlo Karafiath, Producer, Culture2 Inc.


12.30pm - Lunch


1.30pm - Dissecting Existing Insights -- A Meaningful Brand Example

Amy du Pon, Global Head of Media Insights, Havas Media Group


3.00pm - Afternoon Break


3.30pm - "Spend Shift": Crafting a Plan to Shift Consumer Purchasing Behavior

Tensie Whelan, President, Rainforest Alliance

Raphael Bemporad, Founding Partner & CSO, BBMG

KoAnn Skrzyniarz, Founder/CEO, Sustainable Brands


5.30pm - Reception hosted by L'Oreal


7.00pm - Dinner at TAO hosted by L'Oreal


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VIEW MEETING PRESENTATIONS HERE 

HOSTED BY
DATE
8.00am - 5.30pm (followed by dinner)
Wednesday, December 4th, 2013
LOCATION
Hearst Tower
300 W. 57th St.
New York, NY
CONFERENCE HOTEL
Considering New York has a plethora of incredible hotels, and that many of you may have favorable corporate rates, we have not booked a hotel block for this meeting. However, here are a few recommendations that are affordable and easily accessible:
Hotel Belleclaire, Gem Hotel - Chelsea, Hudson
As always, we encourage you to use alternative accommodations as well. The Sustainable Brands team often stays in an airbnb while traveling, and have found it to be a great option.
 

WHO CAME
CSR & Sustainability Mngr L'Oreal
Gbl Strategy Manager | UPS
Chf Corporate Responsibility Officer | Molson Coors
VP, Sustainability | J & J
Dir, Sustainability Operations | Dell
Senior Manager | UPS
N.A. Sustainability Mgr | Unilever
Dir Responsible Biz | Carlson 
Sr Grp Mgr, Sustainability | Target 
Sr Manager, Sustainability | Kohl's 
Global Mgr, Social Innovation | eBay
President | Rainforest Alliance 
VP Segment Mkt & Consumer Insight | Avery Dennison
VP Marketing, FLOR | Interface
Dir Strategic Philanthropy | GMCR
Sr Dir WWEHS | J&J
Dir Glbl Marketing | Interface
Dir Sustainabilty | Avery Dennison
Corp Citizen Assoc | Amway Intl
Manager, Sustainability | Nestle Purina
Foods Marketing Sustainability | Unilever
Glbl Sustainability Marketing Dir | J&J
Business Unit Dir, SOU | Natura
Sustainability Dir | Coca-Cola
Sr Mngr Industry Relations & Sustainability | Unilever
Deputy General Mngr | Kiehl's
Sustainability Metrics Mngr | BASF
Sustainability Strategy Mngr | BASF
Sustainability Mngr | BASF
Dir Citizenship, Consumer Products | Disney
Associate Creative Dir | DIRECTV


And more!

SB CORPORATE MEMBERS