Corporate Member Meeting - December 2015


Hosted by Steelcase in New York.

Sustainable Brands Corporate Members are industry leaders who are united in search of the answer to one key question: How can their brand(s) prosper while leading the way to a better future. In addition to gathering in person at annual SB Conferences and other SB events, private* member meetings provide an opportunity for members to connect face-to-face in an intimate, small group environment to share challenges, as well as innovative solutions to meeting their goal to successfully field market-leading better brands.

*All SB Corporate Member Meetings operate under the Chatham House Rule.


This is a private event for SB Corporate Members. To learn more about becoming a member or to attend this meeting, please contact Patrick McCartan, Director of Member Development.


Shifting customer demand and behavior in favor of more sustainable business models is one of the most challenging – and most promising – opportunities for brands today. Doing so profitably, while innovating rapidly to remain a leader in a changing market environment, can be both exciting and intimidating. For years now, the Sustainable Brands platform has brought whole-system thinking and all relevant stakeholders to the table to seed critical conversations, initiatives and partnerships.

Our final meeting of 2015 will be hosted by member Steelcase at the Steelcase WorkLife Center in New York. Join your peers for further discussion about how we might individually and collectively further mainstream sustainability through our communications efforts and innovative partnerships.



Wednesday, December 16, 2015

6.00pm | SB Advisory Board & Corporate Member Reception & Dinner

Hosted by Ernst & Young  

Meet and mingle with Sustainable Brands Advisory Board members and other Corporate Members. Reception begins at 6:00pm, dinner at 7:30pm.

RedEye Grill

Thursday, December 17, 2015 

8.30am - 9.00am | Registration and Breakfast

Further opportunity to meet and get to know fellow members before the program and discussions kick off for the day.

9.00am - 9.30am | Welcome Remarks

Geoff Trotter, Chief Development Officer, Sustainable Brands

KoAnn Skrzyniarz, Founder/CEO, Sustainable Brands

Ron Martere, Regional Vice President, New York and New Jersey Region, Steelcase

9.30am - 10.45am | Morning Program I

Member introductions and setting intentions for the day

10.45am – 11.00am | Morning Break

11.00am - 12.00pm | Morning Program II

Enabling Customers to Connect to Good

Roman Smith, Director of Public Affairs and Corporate Social Responsibility, AT&T

Connecting Brands with Sustainable Development Goals (SDGs)

Jonathan Atwood, Vice President of Sustainable Living and Corporate Communications, Unilever

Social Media Campaigns to Promote Healthy Behavior

Alex Thompson, Vice President, Communications and Public Affairs, REI

12.00pm - 1.30pm | Lunch

Hosted by Panera Bread

1.30pm - 2.30pm | Afternoon Program I

Helping Customers Design for Wellbeing in the Workplace

Anita Napoli, Consultant, Applied Research + Consulting, Steelcase

Sustainable Lifestyles – A Way Forward

Virginie Helias, Global Sustainability Director, Procter & Gamble

Shifting Whole Categories Towards More Sustainable Products

Daniel Vennard, Global Sustainability Director for Brands, Mars

2.30pm - 3.15pm | Afternoon Program II

Designing Sustainable Behavior and Brands

Sille Krukow, Leading Nudge and Behavioural Design Expert, KRUKOW

3.15pm - 3.30pm | Afternoon Break

3.30pm - 5.00pm | Afternoon Program III

Interactive exercises and debrief

5.00pm - 5.30pm | Closing Remarks

New member website launch and closing remarks

5.30pm - 7.00pm | Reception (optional)

Location TBD

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Wednesday, December 16
6.00pm : Reception & Dinner with SB Advisory Board, RedEye Grill

Thursday, December 17
8.30am - 5.30pm : Member Meeting 5.30pm - 7.30pm : Reception (optional)


Steelcase WorkLife Center, Columbus Circle
4 Columbus Circle
New York, NY 10019

There is a hotel group rate next door at the 6 Columbus Hotel. The meeting group rate will be $259 (plus tax and fees).
To book please contact one of the representatives below and mention "Steelcase Group" and the dates to be eligible for the discounted rate.

Samara Yigitsoy
[email protected]

Nicole Dlugos
[email protected]

Group rate expires November 10th!

Cabs will be easily obtainable at the airport. Be sure to go through the official Taxi booth.
The hotel and meeting location are both located adjacent to the A,B,C,D and 1 Subway lines at 59th St & Columbus Circle.
Once onsite, all events will be held in or within walking distance of the WorkLife Center.